With a solid experience in the field of distribution and more particularly in the textile sector, and an international career, Bérengère Hubner is in charge of deploying a roadmap aimed at revitalizing the GAP model in France through a local omnichannel strategy that will increase the brand’s desirability to consumers and will drive Gap France towards new sustainable growth in order to regain its place among the largest leading brands in the French market.

Bérengère is the interlocutor of the teams of GAP Inc. in the USA who have the will, by backing up with Hermione People & Brands (HPB), to restore to Gap in France all its place as a powerful and legendary brand anchored in the daily lives of families.