With a 30-year career in retail, Wilhelm Hubner is both a visionary entrepreneur and a man of change, with an acute knowledge of the challenges of transformation in the distribution sector, customer experience and strategic partnerships on a international context. He carries this vision for HPB where he intends to rely on the combination of physical and digital commerce coupled with the strength of the brands under the HPB umbrella to develop an open and connected platform.

Wilhelm Hubner joined the Auchan group in 1987 where he held several positions during the 31 years spent in the Group

He began his career as department manager then sector manager before taking over the management of Auchan hypermarkets (Petite-Forêt, Leers, Vélizy). He became Regional Director of Paris area in 2009. He then left for Russia where he was Sales Director then General Manager of Auchan Russia (2010 to 2015). In November 2015, he returned to France and became Managing Director of Auchan Retail. In August 2020, he joined the women’s ready-to-wear brand CAMAIEU as President.

Wilhelm Hubner was born in 1962. He graduated from Cesti Paris – SUPMECA engineering school (1986) and holds a DESS in Business Administration from IAE Lille (1987).

Wilhelm Hubner is invested in transmission to young people and helps their integration by sponsoring the Hainaut production school (EPPED).