GO Sport is a French retailer specializing in sports equipment that offers products, advice and services accessible to the everyone in the heart of cities. It was founded in 1978.

Through a wide selection of iconic international and urban brands (Nike, Adidas, Puma, The North Face, Under Armour, Le Coq Sportif Lifestyle...), exclusive brands, a high-performance private label and a powerful marketplace, GO Sport has become one of the leading brands in the French sports equipment market, thanks to its local omnichannel distribution network and its highly dedicated teams.

Go Sport has joined the Hermione People & Brands (HPB) collection of iconic brands since December 2021.