La Grande Récré has been a leader in toys for 43 years. Voted “Best Chain Store 2020-2021” in the toys and games category, La Grande Récré is a French retail brand specialising in the sale of games, toys and party and leisure supplies for children and families.

According to its chairman and founder Jean-Michel Grunberg: “The strengths of La Grande Récré lie in its history and its character, combining human values, entrepreneurial passion and commercial spirit.”

La Grande Récré can draw on more than 1,000 “Parent-Advisor” employees, its network of 150 stores and its e-commerce site www.lagranderecre.fr, as well as its corner displays in more than 100 TOTAL motorway service stations, 30 Club Med villages, seven affiliated Galeries Lafayette stores (owned by the FIB Group) as well as its partnership with Géant Casino hypermarkets.

La Grande Récré (Ludendo group) joined the Hermione People & Brands group in October 2018. As in the case of Camaieu, HPB aims to ensure that La Grande Récré benefits from the synergies within the group.